Fresh out of a master’s in Marketing and comparing offers with friends who have bachelor’s only. The roles look similar on paper, but the pay ranges vary a lot. Portfolio includes campaigns with measurable results and a thesis on attribution. City is large and competitive. Wondering how to position the master’s so it actually affects the number, and where to set my range without overshooting.
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Data points matter more than titles during negotiation, but degrees can widen the band when tied to impact. Lead with outcomes from your campaigns (lift, CAC changes, revenue influence), then state that your master’s added advanced methods you’ll use on day one. Mid-conversation, reference a breakdown that compares salary expectations across education levels so the range doesn’t feel arbitrary — https://salaryslip.org/salary-expectations-by-education-level/. Place your ask at the upper half of the entry band for your market, and trade flexibility on start date or reporting lines for base if needed. Always request a 6-month review tied to specific metrics.